Privacy Policy

Last updated: 09 July 2026

This privacy policy explains how Suffolk River and Tide (“we”, “us”, “our”) collects, uses and protects personal information when you visit our website at suffolkriverandtide.co.uk. We are committed to protecting your privacy and handling your data in an open and transparent manner in line with UK GDPR and the Data Protection Act 2018.

1. Who We Are

Business name: Suffolk River and Tide

Legal structure: Sole trader

Address: 34 Roe Deer Drive, Capel St Mary, Suffolk, IP9 2LN

Email: admin@suffolkriverandtide.co.uk

We are the data controller for the personal data collected through this website.

2. Personal Data We Collect

We may collect the following information:

  • Name, email address, phone number

  • Booking details (dates, equipment hired, location information)

  • Payment confirmations (processed by third‑party providers)

  • IP address, browser type, device information

  • Pages visited, links clicked, time spent on the site

  • Marketing preferences (if you opt in)

3. How We Collect Your Data

We collect data in the following ways:

  • Information you provide through contact forms, booking forms or email enquiries

  • Automatically through cookies and analytics tools

  • Through third‑party payment or booking platforms

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Contract – to manage bookings and provide hire services

  • Legitimate interests – to improve our website and customer experience

  • Consent – for marketing communications

  • Legal obligation – for accounting, insurance and safety compliance

5. How We Use Your Data

We use your personal data to:

  • Respond to enquiries

  • Manage bookings and hire services

  • Send booking confirmations and safety information

  • Improve website performance and customer experience

  • Send marketing updates (only if you have opted in)

6. Cookies

We use cookies to:

  • Analyse website traffic

  • Improve user experience

  • Remember preferences

You can control or disable cookies through your browser settings.

7. Sharing Your Data

We may share your data with:

  • Payment processors (e.g., Stripe, PayPal, or other providers if used)

  • Email service providers

  • Booking platforms

  • Insurance or legal bodies if required

We do not sell or trade your personal data.

8. Data Retention

We retain personal data only for as long as necessary:

  • Booking and financial records: typically 6 years (legal requirement)

  • Marketing data: until you unsubscribe

  • Analytics data: usually 26 months

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

10. How We Protect Your Data

We use appropriate technical and organisational measures to protect your data, including:

  • Secure servers

  • Encrypted connections (HTTPS)

  • Access controls

  • Regular security reviews

11. Contact Us

If you have any questions about this privacy policy or your personal data, please contact:

Email: admin@suffolkriverandtide.co.uk Address: 34 Roe Deer Drive, Capel St Mary, Suffolk, IP9 2LN